Creating niche websites that effectively attract loyal audiences and customers is easy if you have the right tools, keywords, and content. These websites offer unique content, products, or services that readers would be excited to share and recommend to everyone else. We asked experts to share niche website ideas to inspire your next project.
When starting your niche website, make sure your business plan includes choosing a reliable web host to support your unique ideas. We recommend using Bluehost for reliable web hosting to make sure your website is always online. It also offers domain registration and a business email address, all for just $2.95 per month. Check out Bluehost hosting plans here.
Here are 15 niche website ideas from the pros.
1. Healthcare Patients’ Website
Sarkis Hakopdjanian, Director of Strategy + Principal, The Business Clinic
An interesting website idea I’ve been thinking about lately is starting a new social media platform specifically for healthcare patients. Currently, if you go to a hospital and get diagnosed with a chronic illness or disease, such as diabetes, cancer, and so on, there aren’t any online communities to find support. Numerous studies have found the positive health benefits of joining support groups and talking to other people going through the same experience. It makes dealing with the disease/illness easier for many people.
2. Technology Website
Stacy Caprio, Business Coach, Stacy Caprio Inc.
A great niche website idea is to choose a form of technology you are passionate about and then write articles about that particular technology as well as its accessories. For example, you could choose the iPhone X, along with the iPhone X case, cords, chargers, apps, and other accessories that users should know about and have for their iPhone X. This is a great niche because it is providing value to users. It is also great because you can link to affiliate sites easily that sell all these products, such as Amazon, and get a commission on purchases that stem from link clicks on your site.
3. Drone Review Website
Ollie Smith, CEO, ExpertSure
The proliferation of drones across the world represents an exciting and ever-increasing phenomenon. An active website dedicated to reviewing brand new drones, news from the industry, tips on safely flying drones accompanied with embedded YouTube videos of people showing off their drone flying skills, in my view would gain dominance in this niche quickly.
4. Comparison Shopping Websites
Reuben Yonatan, Founder & CEO, GetVoIP
Comparison shopping websites are lucrative and not difficult to get started. Establish vendor relationships prior to launching, and you’re already halfway there. If you can develop an easy to fill out customer review form, you can easily leverage consumers to generate search engine optimization (SEO) keyword-rich content. My suggestions for comparison shopping websites in 2019 and beyond: anything related to augmented reality, virtual reality, 5G providers, artificial intelligence, and automation, especially where these serve the business-to-business (B2B) sector.
5. Vintage Toys Website
Marc Prosser, Chairman & Co-founder, Fit Small Business
From easy bake ovens of the 1980s to action figures, believe it or not, collecting vintage toys is a great investment. If you know where to look for these items, you can create a website dedicated to this niche. Use Squarespace as your website builder and get your website online quickly with their free templates to help you get started. Squarespace also allows you to create your own online store and earn from selling your featured vintage toys to collectors. Click here to try Squarespace for only $12 a month.
6. Content and Deals Site for Baby Boomers
Kuba Poraj-Kuczewski, CEO, Hello Krystof
My niche website idea is a content and deals site for baby boomers. The site tailors content about travel, health, finance, and technology. This is where this generation spends a lot of their time, research, and money. They are more tech-savvy than given credit for, so utilizing email and social media will be a key growth driver. This is an undertargeted demographic, yet it’s the largest (74 million) and wealthiest generation in the United States. You can help boomers discover and decide on new products, places, and trends. Anything from “how to make your smartphone smarter,” to “ideas for a long weekend in CA,” to “deciding whether a reverse mortgage is right for you.”
7. Homebuying Website
Shawn Breyer, Owner, Foreclosure Homes In Atlanta
As the real estate market continues to heat up, and companies that buy homes directly from homeowners become more mainstream, try a homebuying website. Selling without a real estate agent is progressively becoming more mainstream with sites like Zillow and Offerpad. You don’t have to have your own money to get started with investing in real estate. As more people try to get started in real estate investing, this is a terrific way to get started without spending a lot of money on marketing. Most people fail at real estate investing because they can’t afford the marketing to find discounted properties.
8. Vlogging Guide Website
Lewis Thomas, Owner, Host Sorter
After making several niche websites myself, one niche that I have found to have a lot of appeal in 2019 is vlogging. As YouTube is now the second-largest search engine, people are starting to prefer video results, which is a great opportunity for anyone wanting to get on the platform. So, by delivering content on how to be a YouTuber and the equipment that goes along with it, Vlogging and YouTube is a great website niche in 2019.
9. One-page Websites
Melissa Perkins, Owner & Founder, Sweet Daddy Designs
A super niche website concept that I believe will become popular this year is the one-page website. This design option is going to be a trend this year because web user’s attention span is getting shorter every year. People spend less time scanning websites than ever before, and most don’t click around to find out more. A one-page design will give viewers everything they need in one space without the hassle of multiple pages. This concept will force business owners and web designers to be hyperfocused on what content they add to their website. Offering clear and concise information will make users more engaged and interested in the long run.
10. Elvish Language Website
Armen Suny, Co-founder, From Marty
“The Lord of The Rings” is a perennial classic with turbofans across the world. The search volume for learn elvish is low (right now) and the sites that offer it are super dated. What you should keep in mind is that Amazon is going to produce a LOTR [Lords of the Rings] series and has ordered a run of five seasons. This means that people will hear elvish spoken and realize how pretty it sounds. Tons of folks are going to want to learn this constructed language. Start with a free YouTube series, maybe a podcast, and offer a premium course on your site. It sounds silly, but if you’re a fantasy fanatic already, this is low-hanging fruit.
11. Food Truck Finder Website
John Walko, Marketing Director, Solten Marketing
A food truck location site would be a great niche website idea. It can include good places for food trucks to go to sell food. Plus, it provides the same information for people who want to find those food trucks for great places to eat.
12. Furniture-for-all-sizes Website
Jordan Gary, Business Coach/Entrepreneurial Expert, Jordan Gary
A website like Furnisize is exactly the website I wish I had known about in my previous career. They find furniture based on dimensions which would have been perfect in my previous life as a furnished rentals property manager in Manhattan. I think a lot of furniture on the market is designed for McMansions and not tiny-sized city apartments, which is what makes Furnisize such a unique concept. You can find the furniture that will fit your space. I think it’s perfect for home stagers, furnished property managers, and interior designers, which if we’re being honest is a very small cross-section of the population, but does have more experience buying furniture than the traditional consumer.
13. Religious Digital Marketing Website
Religion remains to be a significant deciding factor for some buyers. They would consider choosing to buy from businesses that promote religious beliefs similar to theirs. This niche website would add a religion-based twist to its digital marketing strategy, offering tools, and content church administrators can use to make their websites more visible in the digital space. One such example is Pro Church, which has more than 50,000 in monthly traffic and 24,000 email subscribers.
14. Magician and Magic Tricks Website
Even magicians look for resources and support online. Websites for magic tricks can be very popular with quality content and resources to attract even the nonmagicians but curious individuals. Having an ecommerce section will also allow website owners to sell magic trick equipment and even digital courses to their specific audience. One such website is 52Kards that gains 120,000 in website traffic each month and more than 800,000 subscribers on YouTube.
15. Knitting Website
One factor to consider when deciding on a niche website is looking into hobbies. Knitting hobbyists have been around even in the early days of the internet and being available online makes this pastime just more popular. A knitting website can offer tools, resources, and content as well as a platform to share finished masterpieces to a wider audience. It can also host its own ecommerce section for the business-minded individuals who would like to sell their pieces online. KnitHacker is one such website created by and made for people passionate about knitting. It averages about 100,000 in monthly website traffic.
Tips for Starting Your Niche Website Ideas
Every website requires common elements to make it functionable for a business. There are some factors that niche websites will need to get them successfully in front of a chosen target audience. We consulted popular blogs and websites to find out how you can get your niche website ideas off the ground.
Here are seven important tips for launching a niche website.
1. Find Your Target Niche
The first step in starting a niche website is, of course, to identify your niche. Begin by making a list of what interests you. Think of the things you prefer doing during your spare time or when you go on vacation. If you find yourself constantly searching for something specific online, or having an opinion on topics or ideas, add them to your list of potential niche website ideas.
2. Make Sure You Have Demand
Once you have your list, it’s time to do research. You can begin by doing a Google search of your topics and find out the kinds of articles being written around your niche. You can make another list of the demographics and suppliers of products and services related to your niche. This will help if you plan on doing affiliate marketing, or to check out competitors if you’re selling your own items on your website. Don’t rush.
3. Build a Professional Website
Your niche website has to be built well if you want to impress your audience as soon as they land on your main page. Have fun customizing to show personality, but make sure you don’t spend money or time adding functions and features that you won’t need. At the same time, your website must be flexible enough to allow growth as your followers increase. Because more people are surfing the internet with their mobile device, it’s important that your website can easily adapt to different screen sizes and formats.
4. Learn SEO
Niche websites cater to a very specific audience, and having the tools to reach the target is crucial to the website’s success. Understanding the basics of SEO can already help you gather data so you can arrive at informed decisions for your marketing strategy. Not only does SEO keep you at the top of search engine results, but it also helps build your website’s reputation as a subject matter expert. You can advance your SEO skills by registering on platforms that offer a series of classes and will let you study at your own pace.
5. Add an eCommerce Platform
When you produce quality content around your niche, your audience will consider your endorsements and recommendations seriously as an expert. Consider setting up your own online store to earn from retail selling, or if you develop your own product or service. There are a number of website builders like Squarespace that also supports ecommerce platforms you can customize and develop for your website.
6. Create an Effective Marketing Strategy
Your marketing strategy will be your source of leads, and you can decide between using one or multiple channels. Developing a marketing campaign doesn’t have to be expensive.
Here are marketing strategy suggestions for your niche website ideas:
- Leverage social media: Create a social media account for your niche website and use tools that can help you manage more than one account.
- Start growing your email list: Set up a landing page and offer various discounts and giveaways, as well as gated content.
- Participate in online forums: Search for online forums and groups for your niche and participate by answering questions as a subject matter expert. Start with platforms like Reddit and LinkedIn to discover people with similar interests.
- Answer HARO queries: Help a reporter out (HARO) is a platform that connects writers with experts to complete their articles. If your response gets chosen, you get featured, which usually includes a link back to your website.
7. Produce Unique Content
Niche ideas deserve unique, quality content, and your audience will expect as much. Keep it informative, engaging, and exciting. You want your readers to learn something and eagerly wait for your next post. Include visuals, quizzes, and giveaways that your readers will be interested in. When possible, produce “members-only” content to add a sense of exclusivity that your readers will love to be included in.
Bottom Line
High-quality niche websites have serious income-generating potential while giving you the opportunity to pursue what you love. Like every other business venture, you’ll need lots of patience and determination, so keep in mind our list of tips and examples from the experts and turn your niche website ideas into reality in no time.
Make sure your website is supported by a professional web host to impress your prospects. We recommend using Bluehost for reliable web hosting service to make sure your website is always online. It also offers domain registration and a business email address, all for just $2.95 per month. Check out Bluehost hosting plans here.
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