Business owners have learned to harness marketing and the income-generating potential of podcasting by airing audible shows that educate, inform, and entertain their followers. Whatever your goal, it’s important to learn from these professionals when planning to launch your own shows. This article features the top entrepreneur podcasts, along with helpful tips, for your inspiration.
Here are 15 of the best entrepreneur podcasts for 2019:
1. How I Built This
Host: Guy Raz
Website: How I Built This
Niche: Entrepreneur Features
Chartable US Business Podcast Ranking: 2
One of the most popular business podcasts is Guy Raz’ “How I Built This.” The podcast features the stories behind some of the world’s well-known companies, focusing on the personal stories of the people behind the success of these enterprises.
2. The GaryVee Audio Experience
Host: Gary Vaynerchuk
Website: The GaryVee Audio Experience
Niche: Business Advice and Interviews
Chartable US Business Podcast Ranking: 10
Another popular business podcasts, “The GaryVee Audio Experience” is popular for the host’s tell-it-as-it-is style that its audience has come to love. Listen to motivational keynote speeches and interviews meant to boost your resolve as an entrepreneur.
3. The MFCEO Project
Host: Andy Frisella
Website: The MFCEO Project
Niche: Entrepreneurship basics
Chartable US Business Podcast Ranking: 1
Andy Frisella’s background as an entrepreneur, CEO, author, and public speaker makes him the perfect host for this business podcast. He shares the basics of money, marketing and management and how these skills helped him build his $100+ million empire.
4. RISE Podcast
Host: Rachel Hollis
Website: RISE Podcast
Niche: Feature interviews, Leadership
Chartable US Business Podcast Ranking: 10
Join Rachel as she features business experts and industry leaders in her weekly podcast. Her program aims to provide audience actionable tips and ideas that they can actually do to help grow their business.
5. Business Wars
Host: David Brown
Website: Business Wars
Niche: Enterprise features
Chartable US Business Podcast Ranking: 13
If you’ve ever been fascinated with business giant rivals, then this podcast is for you. David features major competitor companies and breaks down important ideas and battles that have occurred between the two throughout their history. The show aims to provide small business owners real-life lessons in entrepreneurship and apply them to their current situation.
6. The Tim Ferriss Show
Host: Tim Ferriss
Website: The Tim Ferriss Show
Niche: Leadership and Management
Chartable US Business Podcast Ranking: 9
Tim gained popularity for his research on “The 4 Hour Workweek,” and has since built a steady following in the business world. In this podcast, he uses a light approach explaining valuable ideas on leadership and management. Business owners can learn how to build a solid business foundation in his program.
7. Entrepreneurs on Fire
Host: John Lee Dumas
Website: Entrepreneurs on Fire
Niche: Feature interviews
Current Chartable US Business Podcast Ranking: 39
Since it started, “Entrepreneurs on Fire” has featured over 2,000 entrepreneurs and influencers, sharing their stories of struggle and success as business owners. John and his guests guide their audience to understanding sales, marketing and finance, as well as provide valuable strategies in growing one’s business.
8. Startup Podcast
Host: Alex Blumberg and Lisa Chow
Website: Startup Podcast
Niche: Business planning and management
Chartable US Business Podcast Ranking: 12
As the name suggests, this podcast is for new and upcoming entrepreneurs. It offers real-life stories showing how new business owners tackle problems that come with starting their first business. This means topics that involve startup issues such as how to write a business plan, deal with licensing and paperwork, as well as hiring their first employees.
9. The Smart Passive Income
Host: Pat Flynn
Website: The Smart Passive Income
Niche: Business ideas
Chartable US Business Podcast Ranking: 19
Almost everyone is looking for additional source of income nowadays, and Pat Flynn is a good example of someone who has successfully turned his passive business into a lucrative one to live comfortably. Pat guides his audience through the ins and outs of online business, including ways on how to generate income through blogging that he, himself started with and is now earning him a six-figure salary.
10. Girl CEO Podcast
Host: Ronnie Browns
Website: Girl CEO
Niche: Female entrepreneurship
Chartable US Business Podcast Ranking: 119
Ronnie Browns has included a podcast to add value to her growing Girl CEO community. This is where she gets to interview new guests each week to talk about the opportunities and struggles of being a woman entrepreneur. Ronnie motivates women with informative topics delivered in a light and easygoing tone that makes you feel as though you’re sitting back and chatting with your friends after a hard day of running your business.
11. The Goal Digger
Host: Jenna Kutcher
Website: The Goal Digger
Niche: Business ventures for beginners
Chartable US Business Podcast Ranking: 18
Jenna’s podcast focuses on setting the right entrepreneurship goals to become financially independent. Her topics include different money-making opportunities and the steps one can take to transition from employee to business owner. If you have always been looking for ways to become your own boss, start by checking out this podcast.
12. Side Hustle School
Host: Chris Guillebeau
Website: Side Hustle School
Niche: Side business ideas
Chartable US Business Podcast Ranking: 35
Everyone’s interested in learning how to earn extra on the side, and Chris Guillebeau’s podcasts is the ultimate “school” for the side hustle. In each episode, Chris presents his audience with side hustle ideas and how to start them. He also features the successful and not so successful personalities who ventured into side businesses, highlighting ideas and strategies that worked, ones that failed and the lessons that his audience can take away from the experience.
13. Rich Dad Show
Host: Robert Kiyosaki
Website: Rich Dad Show
Niche: Business, investment and education
Chartable US Business Podcast Ranking: 25
“The Rich Dad Show” is based on the popular book from “Rich Dad” author, Robert Kiyosaki. With podcasting, Robert gets to share his investing and financial advice to a wider audience. This includes featuring investment and business experts in his show for an in-depth interview on the many ways people from different walks of life can achieve financial independence.
14. Build Your Tribe
Host: Chalene and Brock Johnson
Website: Build Your Tribe
Niche: Entrepreneurship and business strategies
Chartable US Business Podcast Ranking: 80
“Build Your Tribe” is your podcast for finding the best business opportunities hosted by Chalene and Brock Johnson. Their episodes are filled with strategies and ideas that are great for everybody who wants to earn extra income passively on the side, or grow their business even on a limited budget
15. The Pitch
Host: Josh Muccio
Website: The Pitch
Niche: Business startup
Chartable US Business Podcast Ranking: 200
Ever wondered what a real investor pitch sounds like? “The Pitch” was named “the best business podcast on startup life” by “Fortune” with its unique format of providing audiences with behind-the-scenes moments of real investors pitching for real money. The audience gets to learn what goes on behind closed doors for aspiring entrepreneurs and learn exactly what it takes to hustle for a startup.
Tips for Starting Your Own Entrepreneur Podcast
You need about $1,000 to start your own podcast which, if planned properly, can significantly improve your status as a subject matter expert and add value to your brand. And while there are thousands of podcasts about business, these expert tips from our research can help you create one that’s uniquely yours.
Here are seven actionable tips to launch your own entrepreneur podcast:
1. Do Your Research
Every successful business begins with the right amount of research. The best entrepreneur podcasts have a specific audience in mind from the beginning and have laid out a plan to market and produce content that will attract and hold the interest of their audience. One of the easiest ways to do your research is to listen to other podcasts in the same niche. Get ideas and identify areas that you can improve or focus on to make it your own.
2. Create a Plan
Most podcasters started off as bloggers, but planning for a podcast is slightly different from creating a blog. It involves a little more preparation as your medium requires you to be in front of a camera instead just being behind a keyboard. Planning helps you create a podcast channel that stands out from competitors. Keep in mind you will need more than a video camera to record a quality podcast episode and come up with a program format that will keep your audience interested.
3. Buy Your Podcast Equipment
Most of your budget for starting your own podcast will go to equipment. And while it’s ideal to purchase quality equipment that comes with a steeper price tag, it’s also possible to put together a starter kit on a budget for $600 or less.
Here is a list of equipment you need to start your first broadcast:
- Microphone: You can purchase a Samson Meteor Mic for as low as $69.99
- Computer: Any decent laptop you are currently using can be used
- Headphones: Some microphones are bundled with headphones, otherwise, you can purchase a Sony MDRZX310-WQ for as little as $20
- Stand/Boom Arm: This will help you position your mic and pop filter properly. Neewer offers it for $12.99
- Shockmount: This protects your recording from vibrations that will translate into noise caused by movement. You can get it bundled with a mic or from Neewer for $9.99
- Audio Editing Software: This will depend on your operating system but you can try Audacity for free that’s perfect for beginner podcasters.
- Pop Filter: Optional but helps prevent the booming sound from Ps and Ts during your podcast. You can buy a Nady MPF-6 on Amazon for $11.99
4. Decide on a Program Format
Podcast shows are not just limited to interviews. You can be creative and come up with a program format that will keep your target audience looking forward to your next episode. It’s also normal to switch up your program format from time to time.
These are some of the popular podcast program formats to try:
- Solo-casts: For those who are comfortable with a monologue format while discussing your niche topics
- Interviews: The most popular format used when featuring a guest, focusing on their background and expertise
- Conversational: Another popular format that allows you to invite guests (or more hosts) as fellow subject matter experts to have an open discussion on your chosen topic
- Educational: A more structured form of a conversational podcast program; the focus is on the lesson instead of the personality invited to join the show
- Fiction/Nonfiction Storytelling: Storytelling podcasts are created to report events or tell stories that relate to your subject matter. Fiction storytelling is also widely known as podcast theater.
5. Decide on a Podcast Hosting Service
You have an option to either host your own podcast or subscribe to a hosting service from a provider. For those who are starting out, we recommend purchasing from an online provider that’s already proven reliable by other podcasts.
Here are a few options to consider for your podcast hosting service:
- Soundcloud: Soundcloud isn’t just for new artists, you can also have your podcast hosted here. They offer a free basic plan as well as pro plans that cost between $6-12 monthly
- PodBean: Podbean gets your podcast episodes available on iTunes store. Their app supports both iOS and Android plus other features to help you market and monetize your podcast. Pricing starts at $5 monthly with a bandwidth cap to $149 a month for an unlimited subscription
- Libsyn: Libsyn’s subscription starts at $7 to $75 per month depending on how frequent you produce episodes. It also offers marketing analytics including a white label mobile app for your show.
6. Promote Your Podcast
As a beginner, your goal is to find your target audience for your podcast. Start by creating a podcast avatar, your ideal listener, and come up with the best strategies to reach them. The best entrepreneur podcasts are able to find the right combination of marketing strategies that will help increase their following.
Here are some tips for promoting your entrepreneur podcast:
- Add subscription options on your website: If you have a website, make sure your regular visitors are aware that you have a podcast. Create a “subscribe to” podcast page with complete instructions on how to subscribe on various applications and directories. Keep it as simple as possible.
- Make use of social media and YouTube: Your connections on social media will be people who share your interests that would be willing to spread the word about your podcast. You should also consider having your own YouTube channel where you can share your podcast episodes.
- Network with other podcasters: Podcast producers like promoting other good podcast shows. They listen to other podcasts to get more ideas for theirs. Once they become fans, these podcasters would not mind airing short promos of your show so offer to do the same for them.
- Engage with your guests’ followers: Remember that your expert guests also have their own followers so take some time to engage with them on social media.
- Leverage podcatchers: Podcatchers are apps that collect and play podcasts. There are dozens available online and you should consider submitting your episodes to these apps to increase visibility. There are also websites that feature podcasts of similar niche.
7. Decide on a Monetization Strategy
One factor that determines the success of an entrepreneur podcast is having an effective monetization strategy. Remember that like any business, you invest time and money to setup your podcast and continue producing shows. There are a number of ways to earn from podcasting and you get to decide which ones suit you most.
Here is a list of the more common monetization strategy for podcasters:
- Sell merchandise online: You can easily invite your listeners to check out your product or service and add a link on the description.
- Offer endorsements and sponsorships: Refer your listeners to products or services you support, or sell spots for mentions on your show.
- Become an affiliate for your guests: Promote your guests’ products or services the week during their guesting.
- Raise funds via donations: Set up a pledge/donation page on your website and add a link to it in the episode description.
- Charge for previous episodes: It’s not unusual to charge for downloads of previous podcast episodes that you can bundle as a series and even include other exclusive digital content for the topic.
Once you start monetizing your podcast, you need a way to make payments convenient for your audience. QuickBooks Payments will allow you to send invoices to your audience when they purchase previous podcast episodes, and even set up recurring payments for subscriptions. Reconciliation of your books will also be in real time if you use QuickBooks Online. Visit QuickBooks Payments to learn more.
Bottom Line
The great thing about podcasts is that it gives you a platform where you can reach a wider audience with your message, and an opportunity to earn serious income just by sharing your passion. So if you’ve been sitting on a niche idea or want to expand your blog’s reach, you can use our list of best entrepreneur podcasts and tips to help launch your podcasting career.
Ready to add your first podcast episode on your website? We recommend you begin by choosing a professional web hosting service like Bluehost. They also offer domain registration and a business email address for just $2.95 per month. Get your blog hosted today.
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